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12 Best Practices for better Egg Sales Retailers successfully maximizing egg category sales and profits follow several common practices. Here are a dozen of the best. 1. Make eggs an anchor for your dairy department. Place the category at the opposite end from milk to pull customers through the department. 2. Allocate a minimum of eight feet to eggs. More aggressive retailers should have 12 feet, or more, to include additional variety and specialty items. 3. Maintain a clean, well-stocked department. Restock often and maintain appearance and freshness with proper product rotation. 4. Cross merchandise eggs with other categories to create additional volume. Cheese, spices and produce are just a few ideas. 5. Display eggs in other departments such as produce or "quick pick-up" coolers located near checkouts. 6. Offer consumers a choice with a variety of sizes, grades and packs. » continue |
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