Clear Egg Packaging, Plastic Egg Cartons, Egg Marketing

WHY CLEAR? People what to see what they buy!!!

Why Clear? People want to see what they buy !

Read the key statements of an consumer survey among a group of female grocery shoppers (age between 25 and 50) on their perceptions of clear egg cartons:

Since consumers don’t have to open the carton, buying eggs becomes quicker and more convenient

Because the egg carton is clear ...

Consumers can see all sides of the egg without opening the carton in the store to inspect and touch the eggs
Consumers don’t have to open the carton in the refrigerator at home to see how many eggs are left
Consumers can trust a product that they can see: it’s a product with integrity

Because the closure system ...

is tight and secure, consumers can turn the carton upside down, to see all the eggs, without worrying about the carton popping open
is so secure consumers won’t worry about eggs falling out and breaking
snaps into place loudly enough, consumers know that it’s tight and safe

Because the clear plastic is sturdy ...

Consumers will know the eggs are well protected - during shopping and in the refridgerator

[+] Survey Details