Ovotherm News

Supermarket brands vs Producer brands
Which one is more successful? Is there a future for both? There is no clear answer as it highly depends on how creative, attractive and consumer friendly a brand is perceived to be.
Global retailers have the advantage of a well known, long established brand of their company name which in most cases is enough to convey “good quality for a reasonable price” based on trust into all their private label supermarket brands.
In Thailand the egg brand “Goldenlay” is the producer brand of the number one egg marketer S.W. Foodtech who supplies all of the big retailers like Tesco, Tops, Big “C”, Carrefour, Foodland etc.
Their eggstands have already “cult status” because consumers know that Goldenlay will always introduce new ideas and concepts of how to best use eggs in the tasty Thai cuisine.
Now Chinese egg specialities are available too, they are called “Century Eggs” with a pink shell and “Salted Eggs” with a white shell. These are actually duck eggs marinated and treated in a tradional Chinese way.
Consumers can buy them in glass clear Ovotherm Vision 3x4 packs made of 100 % recycled PET drinks bottles. Of course S.W. Foodtech offers a complete range of fresh hen eggs where the “Goldenlay” brand all packed in clear pack concepts from Ovotherm is holding its place against retail brands very well too.
March 2010

Farm Fresh- a clear success story
“Farm Fresh” stands for 35 premium supermarkets – Food & Pharmacy- in Virginia. These stores are part of “Supervalu”- one of the biggest and most successful supermarketchains in the U.S.A. “Farm Fresh” also stands for a brand- quote: “You'll always spend less and get more. Farm Fresh products promise price and quality as good as — if not better — than national brands.”
Since about 8 years now, Farm Fresh eggs are packed in crystalclear Ovotherm Supersell for 6 and 12 eggs as well as Showcase 1x18. Nowadays these packs are made 100% of recycled PET drinksbottles. Because of the great success in the last 8 years, a new type of packaging especially for families- the new Traypack 1x30- will be on the shelves pretty soon. All the packs are decorated with small labels so that the customer can see even more of the eggs in this clear pack! Farm Fresh eggs are high quality eggs- Grade AA- in the sizes M, L, XL and Jumbo. All eggs are dated and stamped with the company logo- a special service for the consumer which also gives them trust in the product. A high quality product which they can see without opening the pack for inspection!
March 2010

A clear success in Poland
Already since quite a long time the Polish egg producer, Fermy Kozlakiewicz, and Ovotherm are working together successfully. When Ovotherm developped the new Traypack for 20 and 30 eggs, an even more intensive and very fruitful co-operation started with this customer. In extensive tests in the packing station it showed, that Ovotherm’s Traypack helped not only to save money but time and (broken) eggs. In comparison to other packaging materials, it takes only ca. 20% of the time (energy, labour, etc.) to pack the same amount of eggs in Traypack 20 and 30!
This was one of the reasons, why Carrefour Poland decided to use clear Ovotherm egg packs for their private label. Actually 8 different types of Ovotherm egg cartons made of recycled PET or PS can be seen in the egg displays of Carrefour super- and hypermarkets all over Poland.
Together with the sales director, Mr. Pawel Baluk, and the main buyer, Mr. Mariusz Maczewski, both from Fermy Kozlakiewicz, Ovotherm’s sales manager, Mr. Norbert Papranec, worked at this important project. Right now, Fermy Kozlakiewicz is the main egg supplier for Carrefour Poland.
Special projects for the coming Easter season are now being prepared.
February 2010

Atlanta Poultry Show 2010
This year the Atlanta Poultry Show took place from January 27 until January 29. As every second year it was a “smaller” event with only about 60% of the usual exhibitors. But- never the less- it was a huge success for Mr. Franz Hofer, CEO of Ovotherm International, and his team – Mr. Walter Baumann, Mr. Octavio Gomez and Mrs. Petra Küblböck. This year the Ovotherm booth was a bit bigger, but as usual it was crowded with international visitors, interested in all the different marketing concepts with Ovotherm’s crystalclear egg cartons. Especially Mr. Octavio Gomez was very busy with lots of egg producers from Spanish speaking countries. But also Mr. Baumann was very much in demand to explain new products and concepts like boiled and coloured eggs to various visitors from Canada and the U.S.A. Probably because of the actual securities at the airports, many people from Europe decided to skip this years visit.
Family packs like Showcase 1x18 and Traypack 1x20 & 1x30 made of R-PET were very much in demand. Because of the worldwide financial crisis, people eat more eggs- a really healthy and inexpensive nourishment.
This exhibition showed again that the trend goes to clear egg packaging and of course: Ovotherm- Clearly the Best!
February 2010

Eggs from the Top of the World
Norway is well known as the most ecological and environmentally conscious country in the world with high quality of life. In the idyllic Vingulmark in the southeastern part of Norway, a group of organic farmers balance the interest of people who eat their eggs and the well being of their hens.
Based on the success in Norway, Marketing Lady Karine Haraldson, Runar and Erik Soerly as well as Frederik Fredriksen decided to offer the pure white eggs of their special white hens to other countries in Europe. Their vision: Natural, proud and professional reflects the beautiful and fertile region of Vingulmark with its huge diversity of plants and homegrown grain. To show the beauty of the snow white eggs, they are packed in Ovotherm’s crystalclear R-PET Supersell 2x6 made of 100 % recycled drinks bottles, decorated with an eyecatching sleeve.
These white organic eggs have been shown for the first time in Berlin (Germany) at the popular show “Grüne Woche”. The Vingulmark team was honoured by the visit of Lars Peder Brekk, the Norwegian minister for agriculture, who was excited to present these healthy, intelligent new organic eggs to the public. This event received a lot of publicity from press and television.
Ovotherm is proud to have been chosen as the pack supplier for this extraordinary project.
(Website: www.vingulmark.no)
January 2010

Switzerland exports Quaileggs packed in Ovotherm
Quaileggs are getting more and more popular. Not only because they look so cute with their special coloured shell and their “mini-size” – but also because these eggs have become a gourmet specialty used by celebrity chefs as well as a much liked decoration on salads and exclusive buffets, but also as very small but delicious fried eggs!
Now a Swiss egg producer has put Quaileggs laid by cage free quails on the market- the only one so far in Europe. These eggs are supposed to taste even better and contain a lot of vitamins. Especially for the export to the Netherlands and other European countries, these eggs are packed in the new Ovotherm Quailpac for 12 eggs, produced from recycled PET drinks bottles. The crystalclear packs are decorated with an attractive looking paper sleeve, which shows and informs consumers about the origin of these eggs- Switzerland- and about Quaileggs in general.
Consumers just love to buy this product where they can see these special eggs in a very handy and secure pack!
January 2010

Lots of awards for Oaklands
At Oaklands Elwyn Griffiths and his brother Gareth Griffiths are totally committed to the second generation farm business, providing a sustainable egg supply within the UK into the future. They are proud of a state of the art packing centre in the UK with all of Oaklands packaging for eggs (crystalclear naturally!) supplied by Ovotherm. In co-operation both companies are looking forward to a challenging and exciting new year. 2009 has been full of awards and nominations for the Oaklands- receiving the Health and Welfare Award on 14th May 2009. Quote: The judges recognised Oaklands Farm’s huge commitment working with Tecno in developing enhanced accommodation that provides comfort and security for large numbers of laying hens to produce top quality eggs on the scale that is essential to meet demand at a price acceptable to consumers.
The slogan of the company shows exactly this: High quality welfare, high quality food.
Also in the Oaklands accolade of industry recognition is the “breakthrough of the year” award from December 2008 for commitment to ensuring that 100% of eggs brought onto the farm are totally traceable.
Oaklands were runners up for the poultry farmers of the year award which is considered to be a fantastic achievement within the poultry industry in the UK.
The team of Ovotherm is proud to work with such a successful partner!
Dezember 2009

Emirates Quality Mark for Al Jazira Poultry Farm
Al Jazira Poultry Farm LLC has been awarded the prestigious Emirates Quality Mark by Emirates Authority for Standardization & Metrology (ESMA), UAE.  Al Jazira is situated in Dubai and was founded in 1999. This well established company is the first egg producer who has the honour to receive this very special award from ESMA, which is a federal organisation with the authority for assessing the quality of the products according to the UAE Standards.
Mr. Tulsi Gangaramani, General Manager of Al Jazira Poultry Farm LLC, and his team are devoted to best quality and have received already many important certifications, for example Hazard Analysis Critical Control Point (HACCP) and Occupational Health and Safety (OHSAS). Besides fresh table eggs with the well-known brand name “Golden Eggs”, also specialty eggs fortified with DHA Omega 3 and Lutein are part of the production. In all of the major and very modern supermarkets, eggs from Al Jazira can be found, of course packed in crystal clear egg packs from Ovotherm. Very popular is the round and sophisticated Starpack made from 100% recycled PET drinksbottles, but also clear cartons for 6, 9, 12 and 15 eggs are used.
The team of Ovotherm congratulates Al Jazira Poultry Farm LLC to this great success and the
well-deserved award!
December 2009

Nigeria’s Eggsector- Leader in Africa
Animal Care Services Konsult (Nig.) Limited is a leading livestock company in Nigeria. The company was founded in 1979 by a visionary and dynamic professional: Dr. Olatunde Agbato, a veterinary surgeon. One of their most important products are “Funtuna Eggs”. These eggs are high quality, low cholesterol eggs with a golden yellow yolk indicating high inclusion of carotenoids which improves eye sight. They are laid by birds fed with most nutritious feeds and kept in a most hygienic environment. To meet the standard of these high quality eggs, Dr. Agbato chose the best packaging available to show the product. All over Nigeria (but mostly in Lagos), Funtuna eggs can be bought in the major supermarkets (Park ‘N’ Shop, Multiker, B $ G, Osata and many more), packed in crystalclear Ovotherm egg packs: Traypack 1x20 and 1x30, Supersell 1x12 and Starpack 1x6, all made out of 100% recycled PET drinks bottles.
This year, Dr. Agbato and his company celebrated the International World Egg Day with a very informative full page advertorial in the most popular daily newspaper. Readers and consumers were informed about the healthy benefits of the eggcellent eggs: Their role in a healthy diet, the good news about eggs and Cholesterol, as well as eggs are friendly to your pockets!
Read more about this impressing company on www.animalcare-ng.com .
November 2009

Austria celebrates „World Egg Day“
AMA the agriculture marketing agency and ZAG the Austrian poultry and egg association introduced the new “Egg  Forum” on World Egg Day Friday Oct. 8 to retail, egg industry and media including TV.
It was an educational day where latest information on nutrition, new ways of using eggs in delicious gourmet meals and the marketing support of AMA to further improve the already high Austrian egg consumption of 236 eggs/ person/ year were presented to a very interested audience. Willi Kallhammer, Senior Partner in Ovotherm and Hon. President of the IEC (International Egg Commission) made a very much applauded presentation about the global implications of the cage-ban, change of egg production regions, egg retailing and new egg marketing concepts.

One of these new concepts are boiled and coloured eggs with some salt in the pack, where the leading company in this field – Schlögl Ei – even received the prestigious „Product Champion“ award for their „seasonal egg line“ (Autum Eggs, X-mas Eggs, Ski Eggs and Spring Eggs etc.) in Ovotherm’s Starpack 1x6. The egg company Poringer was second with their „Jausenei“ (Pic Nic Egg) project in the Vision 3x4 pack also made of recycled PET-bottles like Starpack.
Both concepts where consumers can see the beautifully coloured eggs are very successful with retailers and consumers as „convenient meals“.
Congratulation to these innovators!
November 2009

Traypack- The favourite big volume egg pack to promote specialties
The Austrian “Pfeiffer Group” is one of the most important companies in the area “gastronomy markets”. Actually there are 7 locations all over Austria, where members can buy with a special card (like Cash & Carry markets). Another part of the Pfeiffer Group are 19 wholesale markets. A new part of the range of goods are 290 organic products with the brand name “natürlich für uns” (naturally for us). Naturally eggs are part of this product range. To present these eggs from “happy hens” in a goodlooking way as well as in a large size egg pack, they decided to use Ovotherm’s Traypack for 30 eggs. Costumers love this practical and sturdy pack, where they can see what they are buying!
Also in Germany Traypack 1x20  and 1x30 are used to pack special eggs. Six Edeka Cash & Carry markets in Bavaria will present fresh eggs under the brand name “Das bayerische Ei” (The Bavarian egg) in Ovotherm’s crystal clear egg packs made 100% of recycled PET bottles. Edeka choose Traypack because of less egg breakage and because eggs are much more visible than in so called pulp “sandwich-packs” or 30 eggs shrink wrapped. Starting 1st November, Bavaria will have the pleasure to buy fresh Bavarian eggs in a clear and honest presentation!
October 2009

IEC Conference in Vancouver
Canada was the host of the Annual Marketing and Production Conference of the International Egg Commission. The conference took place in the beautiful city of Vancouver from 13th to 17th of September 2009 and attracted more than 450 delegates (which is a new record!) from all over the world. About 80 of them came from various parts of Canada, so the translation into French (and also Spanish) was very welcome and helpful. The topics of the internationally reowned speakers were extremely interesting, for example about marketing, animal welfare and the wrongly called “swine flu” (new flu).
This annual conference is not only important because of the information given by the excellent speakers: It is about people from the business and the personal relationships as well as the possibilities for “private talks” in a nice and relaxed atmosphere!
Ovotherm had a nicely decorated booth, where all the new products could be seen and discussed with interested parties.  The sales team of Ovotherm’s CEO Franz Hofer – Walter Baumann, Petra Küblböck and Caroline Eaton – were taking good care of them. Willi Kallhammer, Senior Partner of Ovotherm and President of the IEC, had the opportunity to greet many new as well as longtime friends of the IEC and Ovotherm.
Ovotherm’s folder with the title “Advantages and Benefits” (pdf), containing questions and answers about clear egg packaging, created a lot of interest and compliments.
October 2009

Gold  Medal for eggs packed in Ovotherm
Special eggs – packed in special egg packs: This combination received a very rare and precious award in Russia! The ministry of agriculture of RF (Russian Federation), the Government of Moscow and the ALL-Russian exhibition centre awarded a Gold Medal to the Russian egg producer "Pishminskaja". This company is situated in the region of Tumensky and Ovotherm’s egg packs have to travel a long way to reach their destination in Siberia.
The award rewarded the efforts of "Pishminskaja" to produce special eggs for children and elderly people. These eggs are enriched with Selen, Iodine and Omega 3. The different brands are: "Pishminskie", "Selskie prostory", "Zdorovie", "Lux jod", "Sport active" and all of them are packed in Ovotherm’s SS 1x10 transparent, either printed or labelled.
The most important costumers of “Pishminskaja" are the supermarkets Karusel, Pyaterochka, Mosmart and Pcholka. Also in Russia consumers appreciate the fact, that they don’t have to open the pack to see the eggs!
September 2009

“Clear” presentation of eggs in the UK
In the past years the retail environment went through a dramatic change. Concentrations by mergers or aquisitions for one and an avalanche like increase of the so called "Hard Discount" stores.
In Germany already over 50% of retailed eggs are sold by these companies and their marketshare seems to continue to grow.The biggest discounters now have found that the UK has still an enormous potential for growth and have decided on a rapid expansion in the British Isles which means that more than 1000 new discount stores can be expected in the UK in the near future fighting with the established retailers for consumer preference.
Ovotherm was given the opportunity to help to develop a new egg presentation with good consumer reaction as the need for opening packs at the display has been eliminated and potential breakage reduced.
August 2009

Ovotherm in Bulgaria
Lots of modern supermarkets can be found in Bulgaria, of course most of them (especially the hypermarkets) are located in Sofia. Metro, Billa, Kaufland, Maxima and HIT are the biggest and most popular retailers with markets all over the country.
“HIT” has two hypermarkets in Sofia and here eggs can really be seen in the egg display! Ovotherm, together with their Bulgarian partner “Skipter”, spreads the good news about clear egg packaging successfully and consumers appreciate the fact, that they don’t have to open the pack to see what they are buying!
The most popular packs in Bulgaria of Ovotherm’s wide range of egg packs are Supersell 2x6 and 1x10 transparent, but also the family and promotion pack Showcase 1x15 is very well liked.
Right now most of the egg producers are still quite small and the eggs are mostly packed by hand.
August 2009