The date of the Orthodox Easter varies every year and in 2011 it is at the same time as in Austria- 24th/ 25th April. Easter in Greece and Russia is a very traditionel festivity! There are fireworks and big parties for the family and friends, mostly with an Easter lamb grilled on the spit.
The boiled eggs are traditionally coloured in red (tradition in Serbia, Sweden, Russia and Greece), but the multi-coloured eggs with dots or rainbow decoration can be found more and more in the egg displays. Of course all the egg producers and the supermarkets want consumers to see the eggs. What else to use but Ovotherm glasclear egg packaging? For special promotions, Starpack 6 and 6+1 is very popular. The big egg producer Vlachakis S.A. from Athens uses this pack for 6 eggs, decorated with a clear label to see the contents. This very marketing orientated company places a special easter display in Carrefour and Champion markets in Athens, showing eggs in different clear Ovotherm eggpacks like the new Vision 3x4 (with a clear label), Supersell 2x6 and Supersell 1x10 with easter labels made of paper.
But of course also other egg producers are very busy at this time of the year and show their Easter eggs in very nice looking seperate displays in big supermarkets all over Greece.