January 2011

Discounters also like it "clear"!


Discounters also like it "clear"!

Showcase 1x15 from Ovotherm has really developped into the leading carrier of eggs for cost conscious consumers. It has become a very much used presentation in countries across Europe and also the Middle East. The biggest retailers like Tesco, Asda, Iceland and Aldi in the UK for example or the largest Swiss food chain find Showcase 1x15 in glassclear with attractive labels or transparent with colourful direct print on the packs the best solution for consumers who are looking for a "Family Pack" with reasonably priced eggs.
Recently also in Austria, the most important discounters have listed Showcase 1x15 besides the biggest supermarket chains who have used it successfully for years.
The positive results of using creative glassclear egg packs have also opened the relatively new market for "Snack Eggs" by discounters, of course again in clear Ovotherm egg packs. The ready-to-eat, hard boiled and coloured eggs are packed in a crystalclear six-pack, because consumers like to see what they will eat!


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Quickinfo

Why Ovotherm?

80% of all buying decisions are made at the P.O.S. To trigger an impulse purchase attractive and “loud” marketing concepts are needed which we are happy to develop and implement together with our clients.

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Why clear egg packaging?

Consumers want to see what they are buying without opening the packs. This is safer, more hygienic, practical and appealing.

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Why plastic?

Consumers like environmentally friendly packaging – and so do we! Therefore our products are made of PS and R-PET of 100% recycled drinks bottles and are all recyclable again.

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