January 2010

Eggs from the Top of the World


Norway is well known as the most ecological and environmentally conscious country in the world with high quality of life. In the idyllic Vingulmark in the southeastern part of Norway, a group of organic farmers balance the interest of people who eat their eggs and the well being of their hens.
Based on the success in Norway, Marketing Lady Karine Haraldson, Runar and Erik Soerly as well as Frederik Fredriksen decided to offer the pure white eggs of their special white hens to other countries in Europe. Their vision: Natural, proud and professional reflects the beautiful and fertile region of Vingulmark with its huge diversity of plants and homegrown grain. To show the beauty of the snow white eggs, they are packed in Ovotherm's crystalclear R-PET Supersell 2x6 made of 100 % recycled drinks bottles, decorated with an eyecatching sleeve.
These white organic eggs have been shown for the first time in Berlin (Germany) at the popular show "Grüne Woche". The Vingulmark team was honoured by the visit of Lars Peder Brekk, the Norwegian minister for agriculture, who was excited to present these healthy, intelligent new organic eggs to the public. This event received a lot of publicity from press and television.
Ovotherm is proud to have been chosen as the pack supplier for this extraordinary project.
(Website: www.vingulmark.no)

 

 


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Why Ovotherm?

80% of all buying decisions are made at the P.O.S. To trigger an impulse purchase attractive and “loud” marketing concepts are needed which we are happy to develop and implement together with our clients.

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Why clear egg packaging?

Consumers want to see what they are buying without opening the packs. This is safer, more hygienic, practical and appealing.

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Why plastic?

Consumers like environmentally friendly packaging – and so do we! Therefore our products are made of PS and R-PET of 100% recycled drinks bottles and are all recyclable again.

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