May 2011

Eggs in Singapore


Eggs in Singapore

High quality and freshness paired with food safety and healthy nutrition.
This is what Seng Choon Farms show on their trucks: Eggs packed in a clear egg pack from Ovotherm and two fingers holding an egg yolk. Their slogan: Freshness you can pick!
Seng Choon have heavily invested into their completely new state of the art egg farm with all new grading equipment. They are the most modern enterprise now amongst the few egg producers left in Singapore with highest environmental standards demanded by the strict Singapore government.
Over 5 million people currently live in this small island nation that has become the economical motor amongst South East Asian countries called "Tiger States".
Singapore is also importing a big number of eggs mainly from Malaysia and differentiates in presentation and price between them and "homeproduced" eggs.
Ovotherm is proud to be the creator and main supplier- since 22 years- of clear egg packaging to Seng Choon Farms owned and managed by Mr. Koh Swee Lai and his family.
Currently Ovotherm's Supersell 10, Supersell 2x6 and the all new Vision Jumbo 2x6 with the new label presentation can be found in all major retail shops in Singapore with the freshest eggs from Seng Choon Farms!


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Quickinfo

Why Ovotherm?

80% of all buying decisions are made at the P.O.S. To trigger an impulse purchase attractive and “loud” marketing concepts are needed which we are happy to develop and implement together with our clients.

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Why clear egg packaging?

Consumers want to see what they are buying without opening the packs. This is safer, more hygienic, practical and appealing.

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Why plastic?

Consumers like environmentally friendly packaging – and so do we! Therefore our products are made of PS and R-PET of 100% recycled drinks bottles and are all recyclable again.

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