May 2010

Farm Fresh- a clear success story


"Farm Fresh" stands for 35 premium supermarkets - Food & Pharmacy- in Virginia. These stores are part of "Supervalu"- one of the biggest and most successful supermarketchains in the U.S.A. "Farm Fresh" also stands for a brand- quote: "You'll always spend less and get more. Farm Fresh products promise price and quality as good as - if not better - than national brands."
Since about 8 years now, Farm Fresh eggs are packed in crystalclear Ovotherm Supersell for 6 and 12 eggs as well as Showcase 1x18. Nowadays these packs are made 100% of recycled PET drinksbottles. Because of the great success in the last 8 years, a new type of packaging especially for families- the new Traypack 1x30- will be on the shelves pretty soon. All the packs are decorated with small labels so that the customer can see even more of the eggs in this clear pack! Farm Fresh eggs are high quality eggs- Grade AA- in the sizes M, L, XL and Jumbo. All eggs are dated and stamped with the company logo- a special service for the consumer which also gives them trust in the product. A high quality product which they can see without opening the pack for inspection!


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Quickinfo

Why Ovotherm?

80% of all buying decisions are made at the P.O.S. To trigger an impulse purchase attractive and “loud” marketing concepts are needed which we are happy to develop and implement together with our clients.

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Why clear egg packaging?

Consumers want to see what they are buying without opening the packs. This is safer, more hygienic, practical and appealing.

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Why plastic?

Consumers like environmentally friendly packaging – and so do we! Therefore our products are made of PS and R-PET of 100% recycled drinks bottles and are all recyclable again.

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