September 2010

Finally: Now you can see eggs in Sweden!


Finally: Now you can see eggs in Sweden!

Two big egg producers/ packingstations in Sweden have decided to give their eggs a new appearance. Both of them are now using clear egg packs from Ovotherm to present the white and washed eggs from Free Range chickens in a very hygienic way, where customers don't have to open the pack to see and inspect the eggs.
The company "Pelle & Lisa" is situated in the middle of Sweden and they are using Showcase 1x15 and the new Traypack 1x20 R-PET made from recycled drinks bottles. "Svenska Latägg", situated in the south of Sweden, is using Traypack 20 R-PET as a family pack as well. "Golden Egg" is the brandname of these white and washed eggs. As an absolute novelity, the brandnew Vision 2x6, also R-PET made from recycled drinks bottles, can now be found in the egg displays of "ICA" supermarkets in southern Sweden and Stockholm. ICA, one of the biggest retailers in Sweden, has about 2500 shops in 4 different sizes to fulfill their customer needs.

 


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Quickinfo

Why Ovotherm?

80% of all buying decisions are made at the P.O.S. To trigger an impulse purchase attractive and “loud” marketing concepts are needed which we are happy to develop and implement together with our clients.

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Why clear egg packaging?

Consumers want to see what they are buying without opening the packs. This is safer, more hygienic, practical and appealing.

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Why plastic?

Consumers like environmentally friendly packaging – and so do we! Therefore our products are made of PS and R-PET of 100% recycled drinks bottles and are all recyclable again.

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