Granjazul is the most important egg producer in Guatemala and they sell only eggs produced in their own farm. One of the reasons why this company is so successful is that they are very marketing orientated. When Oscar Segovia decided to sell eggs to supermarkets, he wanted only the very best packaging: Crystalclear egg packs from Ovotherm! Nowadays they (Oscar and his managing son Jose Manuel) sell their products to the biggest supermarket chains: 78 Wal-Mart stores, 46 UniSuper stores and 3 PriceSmart clubs. The eggs are either white or brown, medium and large and also some are enriched with Omega3. Families in Guatemala are still quite big with many children, so family packs like Ovotherm's crystalclear Traypack 1x30 made of recycled PET drinks bottles are very popular. For example: PriceSmart clubs sell 180 count large eggs (6x30 package)!
The company is continiously working towards differentiating their brand by educating consumers on the importance of demanding ISO certified eggs with in-store promotional activities and developing an educational, interactive and entertaining Facebook Page which they will use to provide their customers access to documentation and articles that reinforce the importance of consuming certified eggs as Granjazul is currently the only egg brand in Central and South America certified ISO 22000:2005.
Ovotherm is very proud about being a longtime partner to this energetic company!