The annual Production and Marketing Conference of the International Egg Commission (IEC) was held in Washington this year. A record attendance of over 450 delegates from nearly 40 countries showed the steadily increasing recognition of this unique organisation solely dedicated to eggs.
Corporate Social Responsibility (CSR) was one was of the major themes of the conference as well as Animal Welfare, the 2012 cage ban in the EU and Food Marketing in general with special focus on future consumer trends. Especially the fact that eggs have a low Carbon Footprint for the best and most affordable mix of Protein, Minerals, Vitamins, Choline, Lutein etc. was mentioned. With these nutrition values eggs can be seen as most the ecological and economical food for the fast growing world population.
Ovotherm was represented at all Committee meetings by its CEO Franz Hofer, Petra Küblböck and Senior partner Willi Kallhammer. The longtime international service Ovotherm has given to the egg industry resulted in many clients and business partners joining the IEC to be at the source of egg information. Ovotherm showed the new innovative crystalclear egg pack range Vision for 6 and 12 eggs as well as the Jumbo 2x6 and 1x10 packs and the new US Vision which was specially designed and developed for the US and LATAM market. Also the well liked Traypack 1x20 and 1x30, Starpack, the Snackpack for 2 eggs and other specialities were well presented. This range of new products was highly appreciated by delegates from all over Europe, the United States and Canada, Nigeria, the Philippines, Latin America, Australia and many more.e
Ovotherm was particularily proud for their client for many years in Barbados Mr. Wendell Clarke who won the prestigious "Golden Egg Award" for his country for the best national promotion of eggs with a fairly low budget.