In United States Supermarkets eggs are slowly getting what they deserve:
A more innovative, diversified, prominent and consumer orientated display for the actually most profitable food product in retail sales according to studies of the American Egg Board.

To distinguish a commodity type egg from a value added one, more sophisticated packaging is being used for specialties like: non cage/ free range eggs, Omega 3 eggs, Selenium, "Vitamin E" and "D" enhanced eggs and eggs where chickens are being fed a strict grain diet.

The first company to create such a specialty in the US many years ago was „ISE Farms" with their positive experience from the Japanese market where consumers surely are prepared to pay a premium for eggs they consider healthier than "normal eggs".
ISE Farms with their outlets in New Jersey, Maryland and South Carolina still have their successful "Honest Egg" in the "Honest Egg Carton" in major retail stores along the east coast of USA.

Consumers can buy eggs in glassclear eggpacks from Ovotherm made of 100% recycled PET drinks bottles in shops of "A+P", "King Cullen", "Shoprite", "Pathmark", "Kings", "Harris Teeter" and many others to enjoy a real egg treat of "health in a shell instead of a pill"!