September 2011

R-PET Egg Packs in Sweden


R-PET Egg Packs in Sweden

In 2009 Svenska Lantägg, the Swedish egg producer, decided to give their eggs a new appearance. They are now using clear egg packs from Ovotherm to present the white and washed eggs from Free Range chickens in a very appetising and hygienic way, where customers don't have to open the pack to see and inspect the eggs. Another important matter for this company, which belongs by majority to Hedegaard Foods, is the fact that these packs are most efficient in the packing station.
R-PET and environment friendly packaging is a very important matter in Sweden.
"Svenska Latägg", situated in the south of Sweden, is using Traypack 20 R-PET as a family pack and this company as well as their customers appreciate the very attractive presentation of the eggs. "Golden Egg" is the brandname of these white and washed eggs. Vision 2x6, also R-PET made from recycled drinks bottles, can now be found in the egg displays of "ICA" supermarkets in southern Sweden and Stockholm. ICA, one of the biggest retailers in Sweden, has about 2500 shops in 4 different sizes to fulfill their customer needs.


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Quickinfo

Why Ovotherm?

80% of all buying decisions are made at the P.O.S. To trigger an impulse purchase attractive and “loud” marketing concepts are needed which we are happy to develop and implement together with our clients.

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Why clear egg packaging?

Consumers want to see what they are buying without opening the packs. This is safer, more hygienic, practical and appealing.

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Why plastic?

Consumers like environmentally friendly packaging – and so do we! Therefore our products are made of PS and R-PET of 100% recycled drinks bottles and are all recyclable again.

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