June 2010

Singapore loves clear Egg Packs



The island nation of Singapore is a true success story. After its independance from Britain in the sixties, its 2,5 Mio people concentrated on intelligent production and trading gradually becoming one of the so called "tiger states". Meanwhile with over 5 Mio people (including residents and guest workers), it is the business and financial center in South East Asia.
Typically "Singapore Airlines" with its most modern fleet (including the first A380) represents the philosophy of this booming nation: best service at adequate cost.
Local retailers act the same and "encourage" their suppliers- like egg producers - to the lowest possible prices, which has caused most farmers to give up as egg imports from Malaysia are dominating the Singapore egg market nowadays.
The biggest local farms are the number one Seng Choon Farm and Chews Poultry.
Practically all eggs in Singapore are packed in clear plastic packs made of polystyrene or PET. It fits the practical Asian mentality to see the packed food without having to open the packs. This is also an important hygienic factor.
Ovotherm has been the major supplier of clear egg packaging for the past 20 years pioneering modern egg merchandising together with its clients and business partners in egg production and retail.
The new Ovotherm Vision range has now also been introduced to Singapore starting with the Jumbo 2x6 version at Seng Choon Farm.


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Quickinfo

Why Ovotherm?

80% of all buying decisions are made at the P.O.S. To trigger an impulse purchase attractive and “loud” marketing concepts are needed which we are happy to develop and implement together with our clients.

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Why clear egg packaging?

Consumers want to see what they are buying without opening the packs. This is safer, more hygienic, practical and appealing.

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Why plastic?

Consumers like environmentally friendly packaging – and so do we! Therefore our products are made of PS and R-PET of 100% recycled drinks bottles and are all recyclable again.

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