News from U.S.A.
Horizon Organic is the nation's leading brand of certified organic milk and butter, but also very successful in producing and marketing eggs. Their philosophy: The incredible “edible” egg is a reliable source of protein and vitamin D. Great-tasting Horizon Organic® eggs come from cage-free hens that have the freedom to roam. They eat fresh 100% organic vegetarian feed and, of course, are never treated with antibiotics or growth hormones.
Horizon Organic are selling their products mainly in A&P supermarkets on the east coast. They decided to change packaging their “incredible eggs” in egg cartons where consumers can see the eggs without having to open the pack – to Ovotherm’s glassclear R-PET egg packs. With labels in red, blue, violet and green they differentiate M, L, XL and Jumbo eggs packed in Supersell 1x12, but also Showcase 1x18. The label is printed on both sides with information about Horizon Organic as well as Nutrition Facts.
May 2006