This year the autumn conference of the International Egg Commission took place in Berlin from September 20 to 24.

The conference was attended by over 460 delegates from the egg industry representing 44 countries globally. Avian influenza topped discussions where IEC delegates heard how the devastating outbreak in the United States this spring affected 223 farms and led to the culling of over 35 million egg laying chickens in addition to 8 million turkeys. The egg product market was particularly affected resulting into a dramatic shortage of eggs combined with extremely high egg prices. To prevent, what has been called the “worst animal disease outbreak in history“ the US Government is looking to improve and tighten biosecurity measures on poultry farms.

In the Customer Focus Session the conference heard from a number speakers of high profile companies about increasing their share of the market through product innovation and customer segmentation to target people willing to pay a higher price for value – added egg products. The need to promote eggs as “natural, healthy and full of best protein“ was also highlighted at the  International Egg Nutrition Consortium which is one of the new pillars of the IEC.

The session themed “ Leadership through innovation “ looked to inspire delegates to look at their own marketing opportunities and featured speakers like Ivan Noes Jorgensen from Hedegaard Foods in Denmark who presented a well applauded paper titled “Creating value through marketing, research and development“.
The conference also saw the launch of the Global Roundtable for Sustainable Egg Production an initiative of IEC and WWF to achieve a production that is environmentally sound, socially responsible and economically viable.

Also this year several countries and companies battled for the prestigious “Golden Egg Award“ which was won by the Colombian company Incubadora Santander for their excellent marketing campaign of “Huevos Kikes“.

Again the IEC Conference proved to be an ideal event to meet the leaders of the global egg industry, to learn from each other and to extend the international network.

PICTURE GALLERY